35

Class 35 Trademark: Advertising and Business Services

Class Description

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

Includes

  • the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
  • advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
  • shop window dressing
  • public relations services
  • production of teleshopping programmes
  • organization of trade fairs and exhibitions for commercial or advertising purposes
  • search engine optimization for sales promotion
  • commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
  • administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
  • commercial administration of the licensing of the goods and services of others
  • services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
  • office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services

Excludes

  • financial services, for example, financial analysis, financial management, financial sponsorship (
  • real estate management (
  • stock brokerage services (
  • transportation logistics (
  • energy auditing (
  • graphic design of promotional materials (
  • legal services in relation to the negotiation of contracts for others (
  • licensing of intellectual property, legal administration of licences, copyright management (
  • registration of domain names (

Class 35 Trademark Classification Details

Advertising; business management, organization and administration; office functions.